Social Signals and Social Proof

A General Overview of Social Signals in Social Media Marketing

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Many people wonder how businesses are benefitting from their social media presence, especially given the fact that social media outlets saturate visitors with loads of contradictory and often competitive content. How can you get your social media content to stand out from the crowd, generating large numbers of visitors to your company website and eventually increasing your sales? The answer to this is in how you actually use your social media presence. For instance, if you can use your social media presences as 'social proof,' it can actually help you generate large numbers of sales and a great deal of interest in your blog or website. Learn more about social proof, look here. 

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So you may be wondering what this social proof is? When you have a blog or a company website, you can use your social media presence to illustrate to visitors how much interest people have in your website. This is accomplished through the use of social signals such as like and share counters that indicate how many people have liked, shared or 'retweeted' the content on their social media accounts. This information can be a highly powerful way to increase interest in your website and generate large number of online sales.

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Social proof has been scientifically tested and verified to be an effective Internet marketing tool. Researchers have run marketing tests using identical blog and website content, the only difference being the presence of social signals on one of the sites. The websites with the social signals, the counters that showed the number of likes and shares on various social media outlets, actually performed much better than the websites that did not display such social proof. If you would like to improve the performance of your e-commerce venture, the best thing you can do is get in touch with a social media marketing specialist to learn how you can implement social proof and social signals on your blog or website. 

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Another effective form or social proof is to display reviews and testimonials about your products and services displayed on your website. These can be used to effectively display proof to those who visit your website that your products and services are enjoyed by large numbers of people. 

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If you are looking for ways to generate more sales from your blog and social media presence, the best thing you can do is hire a social media marketing specialist to help you implement social signals and social proof to generate additional sales on your website. To find the website of a social media marketing specialist in your local area, all you need to do is perform a search using your favorite search engine for social media marketing services. To begin, simply search the web for social proof and social signals. Take a look at this link https://en.wikipedia.org/wiki/Social_proof for more information.